![]() What’s the inspiration behind Fresh products?įresh is all about combining ancient beauty rituals with modern science to make your skin feel its very best. ![]() You can also find the products at Sephora, BlueMercury, Nordstrom, Neiman Marcus and directly from the Fresh website. Where can I buy Fresh products?įresh has three upscale boutiques you can visit in-person to fill up your basket with all the brand has to offer: in New York City, Costa Mesa, California, and Los Angeles, California. What started as a simple, small collection has turned into a full line-up of cleansers, moisturizers, masks, serums, exfoliants, face mists, lip balms and more. The store’s first offering was a soap they hand-wrapped themselves, and 30 years later, the rest is history. Alina and Lev strived to create a comfortable, open atmosphere in their apothecary, like you’d find in Europe food bazaars. The couple wanted to create products that felt as good as they smelled, something they believed the beauty industry was lacking at the time. When was Fresh launched?įresh was founded in Boston in 1991 by Russian immigrants Alina Roytberg and Lev Glazman. ![]() Keep reading to learn more about Fresh, where to get it and our favorite products. The smell, the texture, the quality – everything felt fabulous. I got a sample size of the Soy Makeup Removing Face Wash from Sephora with my foundation purchase a few years back and was obsessed with it. If you’re a beauty and skincare aficionado, you’ve probably heard of the brand Fresh.
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